Marketing Plan and Stp - 1192 Words

Marketing Plan Marketers have essentially four variables to use when crafting a marketing strategy and writing a marketing plan. They are price, promotion, product and distribution (also called placement). They are sometimes referred to as the four p s. A marketing mix is a combining of these four variables in a way that will meet or exceed organizational objectives. A separate marketing mix is usually crafted for each product offering. When constructing the mix, marketers must always be thinking of who their target market are. Mix coherency refers to how well the components of the mix blend together. A strategy of selling expensive luxury products in discount stores has poor coherency between distribution and product offering.†¦show more content†¦A target market is the market segment which a particular product is marketed to. It is often defined by age, gender and/or socio-economic grouping. Targeting strategy is the selection of the customers you wish to service. The decisions involved in targeting strategy include: †¢ how many segments to target †¢ which segments to target †¢ how many products to offer †¢ which products to offer in which segments There are three steps to targeting: †¢ market segmentation †¢ target choice †¢ product positioning Targeting strategy decisions are influenced by: †¢ market maturity †¢ diversity of buyers needs and preferences †¢ the company s size †¢ strength of the competition †¢ the volume of sales required for profitability Targeting can be selective (eg.: focus strategy, market specialization strategy or niche strategy), or extensive (eg.: full coverage, mass marketing, or product specialization). positioning is the technique in which marketers try to create an image or identity for a product, brand, or company. It is the place a product occupies in a given market as perceived by the target market. Positioning is something that is done in the minds of the target market. A product s position is how potential buyers see the product. Positioning is expressed relative to the position of competitors. Re-positioning involves changing the identity of a product, relative to the identity of competing products, in theShow MoreRelatedWhy The Cleveland Indians Could Benefit From Using The Stp Model1634 Words   |  7 Pagesto develop a successful marketing strategy and to create value for its customers, there are three essential steps that must be followed. This process includes segmenting, targeting, and positioning (STP). The basis of this process is to divide the population into segments with a distinct commonality, identify the segment(s) to target in efforts of reaching marketing goals, and then position the product or service to appeal to the targeted market. 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The I-beam market can be further segmented into small size beams up to 14-inches, in which a number of firms are active and a kind of perfect competition is taking place. As for the 14-inch to 24-inch range only Steelco and USX remain in an oligopolyRead MoreSwot Analysis Of Urc Myanmar1026 Words   |  5 Pages(4) Marketing Plan Executive Summary My Company is URC-Myanmar Company Limited. We produce JJ Jumbo wafer. We have two flavors. Chocolate and Milk. Last one year ago we import from Thailand. Now a day we proudly produce in Myanmar. My company is based in Philippine country. Mother company is JG Summit Holdings Company. Its largest subsidiary, Universal Robina Corporation, is one of the fastest growing snack-food and beverage companies in the ASEAN region, serving well-loved quality products withRead MoreEffectiveness Of The Firm s Previous Communication Initiatives1067 Words   |  5 Pagesnecessary 4. Lack of client audits 5. Poor sales technique 6. 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A Multi National Organization, And Religion - 1684 Words

Although adherents of Scientology and social scientists are adamant that it is a religion, a more appropriate explanation is that this is a multi-national organization, and religion is only one of its several mechanisms. The other components of scientology include political ambitions, business enterprises and projects, cultural production, simulated medical perpetrations and simulated psychiatric practices and an interchangeable family structure for some of its elite members known as the Sea Organization. Elite Sea Organizations members have very little time for family obligations because of the demands of their jobs. The most disturbing aspect about life with the Sea Organization is that members might have to undergo very strict and†¦show more content†¦The organization can be called â€Å"religious in nature† and is regarded as good as any religion by its adherents. This is because Scientology envisages twenty so called principles or commandments that form the base of Scientology are usually found in what is generally regarded as religion. Social scientists insist that although the movement took the title of â€Å"church† especially to be recognized as a religion, which does not say anything about the status of their belief systems. In fact some social scientists contend that Scientology is setting the trend for religion for the 21st century. However, critics maintain that Ron Hubbard declared Scientology to be a religion because it was a good way to make money and also avoid paying taxes. This is made evident in the cases of Church of Scientology of California v Internal Revenue Service. In 2000, the Church of Scientology scored an important victory when it was exempted from UK value added tax on the basis that it is a not-for-profit body. Another fact is that Scientologists deny that Scientology is a religion when they want to enter any country that does not like religious propagation such as Japan and Greece; however, whatever the reason behind Scientology’s religious claims, because they make only selected claims does not reduce the fact that most Scientologists regard their commitment to scientology as a religious commitment (Peckham 1998). Studying Scientology from a

Studies Have Indicated Media Portrayals †Myassignmenthelp.Com

Question: Discuss About The Studies Have Indicated Media Portrayals? Answer: Introducation Media content has been found to exert a strong influence on the thoughts, attitudes and beliefs of the audience to a large extent. Studies have indicated that media portrayals that are negative and give rise to concerns regarding diverse and minority groups create a stir in the society. Growing prejudices can be an impact of such media items and ultimately give rise to changes in health and wellbeing of the individuals (Korda Itani, 2013). Aboriginal and Torres Strait Islander people have been known to face discrimination across the communities in Australia, and the impact of determinants of health on this group is far-reaching. One health and wellbeing issue of the Aboriginal and Torres Strait Islander people that has drawn the attention of health practitioners and the concerned authorities is the suicidal rate. Suicidal chances and the underlying health determinants have been widely discussed in media items in the last few years (Carey et al., 2017). The present paper critically a nalyses two media items on the contemporary Aboriginal and Torres Strait Islander's health and wellbeing issue of suicide. The two items selected are published in online news portals and discusses the considered topic. While the first paper is perceived to inaccurately present information regarding the issue while the second item is perceived to present information in a positive manner. According to Armstrong et al., (2017) suicide rates among the Aboriginal and Torres Strait Islander people is a traumatic and disrupting impact of Australian colonisation on the community. The increased suicide rate has been the result of discrimination done against this group of people and the strategies adopted to prevent access to basic health and related services. Research indicates that this group of people have been long excluded from the wide spreading benefits of social, economic and political life. Underlying significant psychological process have led to internalisation of community, historical and socio-economic factors that become the reason behind the self-destructive behaviours. Such suicidal tendencies stem up from the collective circumstances and individual experiences. It is to be noted in this regard that major clusters and peaks of suicides in distinct areas have been prominent, especially for remote populations. As per the recent Australian Bureau of Statistics (AB S) data on suicide in Australia, an average of 100 people of Aboriginal or Torres Strait Islander origin has committed suicide every year in the time between 2001-2010. In the year 2010, suicide was the reason for 4.2% of registered deaths of Aboriginal and Torres Strait Islander peoples. Reduction of suicidal behaviour is a priority for the government at present (health.gov.au, 2017). The first media item selected for this discussion paper is titled as Culture key to suicide prevention among Indigenous Australians, experts say, ahead of global discussion and had been published on the online news portal ABC News, dated April 2017 (Noonan, 2017). The authors have addressed the community at large through this article. As per the authors, the key to reduction of suicides of Aboriginal or Torres Strait Islander lies in the change in the culture of this group. The idea behind this statement is that a deep emphasis on the cultural and ethical practices and norms of the indigenous people would help in reducing the tendencies of suicide. Suicide is a difficult issue, and it is very difficult for pubic health authorities to curb the increasing intensities. The author further comment that Indigenous people are to find ways in which they can bring about changes in their culture and the beliefs and attitudes arising from the cultural backdrops. Cultural activities of this population have drawn attention as being the sole reason for higher suicidal rates among this population. Culture is the tool for hope and changing cultural activities would be beneficial. History of the communities of this group is to be balmed for this negative mental health status. The solution to reducing suicide rate lies in cultural strength. As per the eminent professors of the country, the shared colonisation of the past is not to be ignored in the past. It is a shortcoming that has contributed greatly to suicidal tendencies, though a section of the population might disagree with this idea. The second media item selected for this discussion paper is titled as Indigenous suicide: Struggling communities get $10 million funding boost and had been published on the online news portal ABC News, dated January 2017 (Vanovac, 2017). The author has addressed the whole Australian community through this article. In this article, suicidal tendencies of the indigenous people have been linked suitably with poverty, blaming discrimination against the community to be a prime reason for the higher suicidal rate. The focus of the article is a small and isolated indigenous community in the Gulf of Carpentaria as this area must benefit from community support services to prevent such drastic outcomes. The service aims to prevent indigenous suicides in the remote community. As per the information provided in the article, the suicide crisis is deepening day by day, and one can not simply sit idle and let the issue take over the whole community. The firmament of the arising community crisis hs emerged, in the first place, due to racism and its deep institutionalisation. Governments and others have turned a deaf ear and blind eye towards the situation and are not addressing the issues adequately. The main form of help that the government must provide under such circumstances is financial resources. What is striking is that all suicides made by indigenous people are made by people living in poverty, and it is to be noted that around 40% of indigenous people live below the poverty line. The concept emerging from the first media item that culture is to be solely blamed for suicides among aboriginals can be refuted based on a rich pool of literature. As highlighted by Wexler (2014) the cultural background of the indigenous people have evolved to a great extent in the last decade, and this has been clearly visible across the community through the various activities. Changes in customs and attitudes refect the modernisation of indigenous people. There are a number of key protective factors that are present in indigenous communities that influence low suicidal rate. These elements are to be considered as the cultural continuity and include land control, self-government, health services, control over education, control of cultural activities and police services. Low suicide rates are more profound in areas where the indigenous language is more often spoken. Hatcher (2016) has thrown light on the fact that though indigenous population put more emphasis on their cultural and ethnic beliefs when it comes to leading a certain lifestyle, an individual at the contemporary era does not permit their old-age values to have a negative impact on their life. This is supported by the statement of Clifford et al., (22013) that cultures of indigenous people are not to be given increased attention while analysing the reasons for high suicide rate since the other predisposing factors are of more prominence. The mentioned aspects in the second media item can be supported by a a number of scholarly papers. As pointed out by Iemmi et al., (2017) the list of factors favouring indigenous suicide have trauma, invasion, poverty, racism, alcohol abuse and lack of emotional support on the top of it. Parker and Milroy (2014) support this by highlighting that poverty among Australian aboriginals is a result of racialisation and marginalisation. At places where there is a prevalence of extreme poverty, the spates of self-harm and suicide are more. Data indicates that people living above the poverty line have lower suicidal rates. Muller (2014) mentions that the issue of suicide is not with the individual or his mindset, the problem is rather with the circumstances in which he is living. Committing suicides to be free from a life of poverty has been increasing in the recent past. The contributing factors to suicide and ill mental health are entwined, supported by an acute poverty and marginalisation . Non-material factors of poverty have increased the chances of suicide too. These include loss of family members, loss of cultural and spiritual heritage, loss of identity, loss of self-respect and loss of dignity. Material poverty indicators are health and housing. Aboriginal people in Australia suffer relative poverty and material poverty which in a comprehensive manner lead to homelessness, alcoholism and other malpractices. One cannot deny that these are to most common reasons for suicide. It would be a desirable approach to discuss how the media items contribute to the debate about the concerned indigenous well-being issue. The intended purpose of the first media item has been to inform persuade the audience that culture is at the root of the suicidal mentality of the indigenous population. It has attempted to criticise the cultural values and beliefs of aboriginal people and draw a link between negative and demoralising cultural essences and suicide. Thee item contributes to highlight the cutural factors associated with mental health issues. The second item, in contrast, aims to inform the audience that poverty and low economic background has a prime association with negative mental health and suicidal tendencies. It does so by highlighting the statistical data present on poverty and suicide. The present analysis of the two media articles has changed my viewpoint regarding the topic of indigenous suicides. Prior to this analysis, I had the belief that the culture of the indigenous population is to be held responsible for their suicide rates. At present, I am to blame the institutionalisation of discrimination and inequality for such negative consequences. The fact that what evokes suicidal tendencies more than cultural background is socioeconomic background compels me to have altered vision of the overall scenario. I have developed the notion that though cultural practices might apparently be the reason for high suicidal rate, the underpinning fact is not the same. Media articles have a deep impact on the thought process of an individual and the same have been the case on a personal front. The first media article has a negative influence on an indigenous person who has a tendency to commit suicide as well as the common population as a whole. Traces of discontent crop up as a person is forced to think that his own culture is negative and demotivating enough to evoke suicidal thoughts. The second media article, on the contrary, has a positive influence on the indigenous population as they see a ray of hope for coming out of the present situation after the government acknowledges the impact of poverty on suicide. The information derived from the analysis can be integrated into nursing practice. It is to be highlighted in this regard that culturally safe strategies are to be implemented for improving the health access and experiences of Aboriginal people suffering form conditions that might lead to suicides. The first strategy would be to screen patients those who are living in poverty for chances of suicide with priority. The second strategy would be to provide increased emotional support and additional resources to individuals who are living in poverty. Since the individuals living in poverty are devoid of adequate sources, it is the responsibility of the nurse that they come forward to enable them accessing all heath resources (Giger, 2016). From the above discussion, the conclusion arising is that media items have the capability of changing the perceptions of the common people in both positive as well as negative manner. Health issues are commonly discussed in the media, and this is more prominent for the indigenous population in Australia. It is imperative that thought processes and notions about health and well-being issues are changed solely after adjudging the truthfulness of the same. For the present case, two media items have drawn the focus of the readers on two different causes of suicide among indigenous populations. Each has attempted to present a different scenario pertaining to the issue and has outlined different interventions for the reduction of suicide rates. Since the deeper facts are not always reflected by the media items, it is crucial to compare between two items to highlight the factual certainty of the matter being researched. References Armstrong, G., Ironfield, N., Kelly, C. M., Dart, K., Arabena, K., Bond, K., Jorm, A. F. (2017). Re-development of mental health first aid guidelines for supporting Aboriginal and Torres Strait Islanders who are engaging in non-suicidal self-injury.BMC psychiatry,17(1), 300. Carey, T. A., Dudgeon, P., Hammond, S. W., Hirvonen, T., Kyrios, M., Roufeil, L., Smith, P. (2017). The Australian Psychological Society's Apology to Aboriginal and Torres Strait Islander People.Australian Psychologist,52(4), 261-267. Clifford, A. C., Doran, C. M., Tsey, K. (2013). A systematic review of suicide prevention interventions targeting indigenous peoples in Australia, United States, Canada and New Zealand.BMC public health,13(1), 463. Department of Health | Aboriginal and Torres Strait Islander suicide: origins, trends and incidence. (2017).Health.gov.au. Retrieved 11 September 2017, from https://www.health.gov.au/internet/publications/publishing.nsf/Content/mental-natsisps-strat-toc~mental-natsisps-strat-1~mental-natsisps-strat-1-ab Giger, J. N. (2016).Transcultural Nursing-E-Book: Assessment and Intervention. Elsevier Health Sciences. Hatcher, S. (2016). Indigenous suicide: a global perspective with a New Zealand focus.The Canadian Journal of Psychiatry,61(11), 684-687. Iemmi, V., Bantjes, J., Coast, E., Channer, K., Leone, T., McDaid, D., ... Lund, C. (2016). Suicide and poverty in low-income and middle-income countries: a systematic review.The Lancet Psychiatry,3(8), 774-783. Korda, H., Itani, Z. (2013). Harnessing social media for health promotion and behavior change.Health promotion practice,14(1), 15-23. Muller, L. (2014).A theory for Indigenous Australian health and human service work. Allen Unwin. Noonan, A. (2017).Culture key to suicide prevention among Indigenous Australians, experts say, ahead of global discussion.ABC News. Retrieved 11 September 2017, from https://www.abc.net.au/news/2017-04-04/culture-key-to-suicide-prevention-among-indigenous-australians/8412338 Parker, R., Milroy, H. (2014). Aboriginal and Torres Strait Islander mental health: an overview.Working together: Aboriginal and Torres Strait Islander mental health and wellbeing principles and practice,2, 25-38. Vanovac, N. (2017).Indigenous communities struggling with suicide get $10m funding boost.ABC News. Retrieved 11 September 2017, from https://www.abc.net.au/news/2017-01-23/indigenous-communities-funding-boost-suicide-nt/8201354 Wexler, L. (2014). Looking across three generations of Alaska Natives to explore how culture fosters indigenous resilience.Transcultural Psychiatry,51(1), 73-92.

VATICAN CITY A Vatican Panel Issued A Stinging Condemnation Of Huma Essay Example For Students

VATICAN CITY A Vatican Panel Issued A Stinging Condemnation Of Huma Essay n cloning Tuesday and warned against the misuse of genetic information. Human cloning, it said, represents a grave attack on the dignity of conception and on the right to an unrepeatable, unpredetermined set of genes. The Pontifical Academy on Life also warned that using genetic information to suppress malformed or diseased embryos and fetuses amounts to a new form of selective eugenics. We will write a custom essay on VATICAN CITY A Vatican Panel Issued A Stinging Condemnation Of Huma specifically for you for only $16.38 $13.9/page Order now The statement came at the end of the academys three-day conference at the Vatican. The report wrapped up a year of study on the potential effects of current research into human genetics. The Vatican has in the past called for a ban on human cloning and also forbids abortion. People should be conceived and born in a human way, it has said. In an earlier report, the academy said human cloning would not result in identical souls because only God can create a soul.